RevOps is like a treasure hunt… but for data. There are hidden revenue sources to dip into, and RevOps is here to find them.
Here are three unexpected data sources that can make a big difference:
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– reveal hidden pain points
– identify upselling opportunities
– inform product roadmaps
Example: a SaaS company analyzed support tickets to find frequently requested features. Aligning this with sales data, they prioritized features that led to lost deals. Result? Improved retention and closing rates.
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– track cross-functional collaboration
– monitor sales cycle dynamics
– optimize engagement patterns
Example: a B2B tech company used email metadata to track responsiveness. High early-phase responsiveness led to shorter sales cycles and higher win rates. They trained sales teams on time management and customer engagement.
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– uncover spending inefficiencies
– identify effective strategies
– reveal hidden revenue opportunities
Example: analyzing sales team travel expenses revealed that higher spending on certain client events boosted renewal rates. They reallocated budgets towards high-ROI activities, improving efficiency and outcomes.
We’re always on the lookout for untapped insights that can drive revenue. The truth is, these non-traditional data sources can give you a better picture, allowing you to find more revenue opportunities.
Want to transform your RevOps strategy? Start looking where others don’t.
Book your 1-hour free introduction call to find out how you can #RevYourRevOps!
I am Otilia Otlacan, founder of Turn6Apex, a consultancy specializing in fractional CXO leadership, operational strategy, and advisory services. Throughout my career, Iβve focused on creating meaningful impact by aligning strategy with execution and following the principles of high-impact leadershipβclear priorities, informed decisions, and effective action. Based in Berlin, I work with businesses worldwide to tackle operational challenges and drive sustainable growth.